At SharpCraft Store (“we”, “us”, or “our”), we approach your privacy with the same precision and care that goes into crafting our premium knives. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website theknifediscount.com (the “Site”).

1. Information We Collect

We collect information that helps us provide our discerning clientele with exceptional service:

  • Personal Identification: Name, email address, shipping/billing address, phone number when you make a purchase or create an account.
  • Payment Information: Credit/debit card details (processed securely via PCI-DSS compliant systems), PayPal email (never stored on our servers).
  • Technical Data: IP address, browser type, device information, pages visited (collected through cookies and similar technologies).
  • Usage Data: How you interact with our Site, including products viewed, time spent, and navigation patterns.
  • Communication Data: Correspondence when you contact our blade specialists at [email protected].

2. How We Use Your Information

We handle your data with the same integrity as our Japanese steel blades:

  • Process transactions with military-grade security (256-bit SSL encryption)
  • Deliver your premium knives and provide order updates
  • Enhance your shopping experience through personalised recommendations
  • Improve our Site’s performance and knife selection
  • Prevent fraudulent activity with real-time monitoring
  • Comply with legal obligations (e.g., tax, customs for international shipments)

3. Data Sharing & Disclosure

We treat your information with the confidentiality expected by professional chefs:

  • Service Providers: Trusted partners who assist with payment processing (PayPal, card processors), shipping carriers, and IT security.
  • Legal Requirements: When necessary to comply with laws or protect our rights.
  • Business Transfers: In connection with any merger or sale of company assets.

We never sell your personal data to third parties.

4. International Data Transfers

As we serve customers globally (excluding certain Asian and remote regions), your data may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your data with the same vigilance we recommend for knife maintenance:

  • PCI-DSS compliant payment systems
  • Tokenization technology for card payments
  • Regular security audits
  • Limited employee access to sensitive data

6. Your Rights

You maintain control over your personal information:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request erasure under certain conditions
  • Objection: Opt-out of marketing communications
  • Restriction: Limit how we use your data
  • Portability: Receive your data in a structured format

To exercise these rights, contact our Data Protection Officer at [email protected].

7. Cookies & Tracking Technologies

Our Site uses cookies to enhance functionality:

  • Essential: Necessary for secure checkout and account functions
  • Performance: Help us improve the Site
  • Functional: Remember your preferences
  • Marketing: Show relevant knife recommendations (optional)

You can manage cookie preferences through your browser settings.

8. Policy Updates

We may update this policy periodically. Significant changes will be communicated to registered users.

9. Contact Us

For privacy-related inquiries:

Data Protection Officer
SharpCraft Store
41 Pierrepont St, Bath, GB BA7E 7LH
Email: [email protected]